think it’s really funny that perfectly intelligent, thoughtful people are mistaking beyonce as some sort of revolutionary feminist. her brand of feminism is attractive, easy to understand, easy to digest. and it is exactly that: a brand, a product, something for you to pay money for and pledge allegiance to and consume.
please note: i’m not talking shit on beyonce. i love her music. i love how she presents herself. without thinking about it too much, i’m pretty sure i respect her more than any other contemporary female pop star. and i certainly appreciate the fact that she is contributing to the idea that a feminist can be a complicated, perhaps contradictory, person: sexy, a mother, wanting to please her husband, fierce, powerful, tough.
but like. let’s not mistake a well calculated marketing scheme for a brave act of defiance. doing so is at best stupid/ignorant and at worst dangerous.
i may be biased since elizabeth is a “bro”, but i feel like we should be celebrating acts like this over ones like slapping the word “feminism” on a stage and a clip of chimamanda adichie on a song. but “small” acts like raising a child are “ordinary.” it’s so much easier to celebrate something glamorous.